You've heard the old adage content is king, of course you have... and eBooks are full of content aren't they, so that makes them royalty, right?
Creating informative, unique and well-written eBooks are one of the easiest ways to make money online; that has been a call to action for years now.
So our answer to the question "Is eBook Marketing Dead" is... No, eBook marketing is NOT dead!
Why is that?
When you think eBook, what comes to mind?
For you personally, maybe you think about how you could write a bestselling fiction book and self-publish it.
Or, you dream of writing a comprehensive guide to dominating your niche market, or simply the word eBook brings up the memory of a report that solved a problem you've had in the past.
These types of thoughts are still relevant and people are still selling and using eBooks in various markets and in many different formats.
For examples of how eBooks are used today, you can visit PromoteLabs.com where you can download short free reports about many types of Internet Marketing that help entrepreneurs’ set up profitable businesses online.
In fact, you can go over there and download a few yourself and check out some of the information Jeremy and Simon are sharing.
And you can find many different white label or private label ebooks and reports in health niches such as dating, weight loss and even yoga like these on AutomatedListProfits.com
These type of short reports and eBooks can sell like hotcakes because they solve a problem, address an issue and speak directly to your target audience.
Digital books are also one of the easiest ways to start making money online because they carry no overhead.
Better yet, it’s exceptionally easy to set up a digital storefront so that visitors can purchase your content and have it automatically delivered after purchase. This means you can completely automate your business!
To keep things simple, we of course use ProductDyno to build our digital storefronts. ProductDyno works for all digital product formats including plugins, license software and of course, eBooks and it’s just one of the easiest ways to get set up with minimal cost and effort. Be sure to check it out.
Are your creative juices flowing yet, on how you want to start profiting with eBooks?
Here are few guidelines to help you get started:
Honestly, you likely already have all the knowledge you need to create your first information product.
Think about the experience in your life that others may also be going through and how you could help them overcome a problem, learn a new skill, or improve their life in a meaningful way.
Have you been through a divorce? Are you a single parent? Have you struggled with weight? Do you have pets?
All of these experiences could easily be turned into an awesome ebook/information product that will genuinely help your customers! Plus with all the private label rights content available that you can easily tweak to fit your needs and form your personalized story... you got this!
The next area to really focus on is that your digital product should solve a specific problem.
Whether you have decided to write a book, create a digital training program, or create a plugin or app, it should provide direct assistance in some way (even if that is simply by giving your customer hours of entertainment!).
Problem solving products will always be easier to sell, but they also help you identify and target your customer base so that when it comes time to create marketing campaigns you know exactly how to reach your audience.
Now, before you spend months writing an information product, consider testing the waters by writing a series of short reports.
Not only will this help you determine whether potential customers are interested in your content, but you can get a pulse on your target audience through customer feedback so that you can create a more in-depth, informative product that tackles their greatest problems.
And remember that you can also easily use ProductDyno to create membership and product delivery areas. Just choose the reports you have already created and click to add them. Pretty simple.
It’ll also let you cut your teeth on the developmental process of creating a bestselling information product without taking up too much of your time.
Shorter books or reports will help you get started faster, and if you choose to outsource your content to a qualified ghostwriter, shorter projects will cost less and give you the opportunity to gauge the overall profitability of your market.
Also, going about it this way will give you the opportunity to build a list of prospective buyers by setting up a simple landing page and offering a free download (a report, or special offer of some kind that will persuade them to give you a chance), and go from there.
Besides shorter reports you can create how-to guides and pure information 'question and answer' style reports. With a how-to style digital product, you’re offering a systematic, step-by-step approach to accomplishing a specific task. Your job with this style is to organize and break down the information into simple steps that your reader can follow. You’re a problem solver!
The Q&A style you create a hot selling digital products just based on market research.
Just create a swipe file of the top few questions from within your chosen market. Then, create an eBook that answers those questions!
No matter what your eBook, report or content is about, your readers want an instant solution to their problems. They want quick help, advice and information that will steer them in the right direction, improve their lives in some way, and ultimately, help them reach their goals and objectives.
And until readers have no problems that need solutions..eBook marketing will thrive!