Profiting From Digital Classes and Courses

Do people actually profit from courses classes and training?

Well. YES! People are very happy to pay for knowledge and information...

Create Online Classes

That’s why websites like or are so incredibly successful.

Why do people pay so much money for online courses?

Quite simply, because people have problems that they want to solve.

Perhaps they want to build a deck but can’t afford a carpenter. Or, perhaps they have a wedding coming up and really want to lose weight to fit into that dress.  Whatever the case, people will gladly pay for solutions to their problems.

Here are a few items to think about when creating and profiting from online courses and training material:

Everyone can create online classes

Just About Anyone Can Do It.

If you have a marketable skill of any kind, you can easily create an online course that will make you money. Whether you are experienced in gardening, carpentry, design, baking or music, there’s an audience waiting to purchase your course.

This is largely due to the growing segment of potential buyers online. It is easier than you may think once you find the right delivery platform for the sale of your online course.

Honestly, now a days you can find a way to offer classes pretty simply and your chosen platform can help you set-up a way to deliver your course in many forms; ranging from an online e-book to videos. Letting your "would-be" new students get access to your class materials through a digital product delivery platform is your best solution to selling online courses.

Little startup costs 

Most your class creation upfront costs will be in the time it takes you to create the course (check out this post for content creation resources). You can go on to register a domain to feature your course, and create a mailing list of customers, but neither of those are required to get your course off the ground.  All you need is your course materials and a few hours of your time to jumpstart a marketing campaign.

But remember a reason why it is a poor choice for anyone selling courses with one of the big elearning platforms - you give up ownership.

When thinking about choosing your ecourse delivery platform find something that lets you:

  • Own your branding, never just be a part of "their" website. 
  • Own the visitor traffic and SEO.
  • Own 100% of the revenue generated from course sales.
  • Own the student information and accounts (if you cannot send emails with links to your own students -big red flag).
  • You should own the your policies, as in the ability to block a student and your refund policy.

Anyone who has started a successful ecourse will tell you that these are important in the long run for running a profitable class online. The less control you have over key business elements, the more power your chosen delivery platform has over how you can interact with your students.

Choose to start with a community or build a diverse business...

There are good parts about using a larger platform to spring into online training. You can feature your course on websites like or and reach a broad market quickly and easily with very little marketing required. Mostly through the drastic cut price "deals" that they feature all the time.

Plus, platforms like those will help you structure your course, set up your pricing model and deliver the very best training product they believe possible. 

Or, you can go it alone by using a platform like ours at ProductDyno, because if your goal is to sell classes, ebooks, video courses AND build a business that gives you full-spectrum ownership, then it’s best to use one of ProductDyno's ecourse delivery templates like Teach Pro or The New Academy for course creation and sales. This option will also help you structure your course, set up your course and securely deliver a great training product (plus this option allows you to build a relationship with your students and delve into affiliate marketing for even more products to offer your students, that they may need)

Potential to easily increase profits on back-end and sell 24/7

You will want to create your course once, set it up so that customers can purchase and gain immediate access to your course, and you can set your business on total autopilot, selling access 24 hours a day.

If you truly want to teach AND profit, it is very important to set up your class delivery and student/user management system and make sure it is fully automated. Creating ecourses requires a lot of time and focus and if you plan on creating several continuously then you need to not worry about the sale of your previous classes. This is possible with ProductDyno as it allows integration with an Autoresponder. It allows you to choose which autoresponder funnels you will want your students to be in when they bought your class and you can focus on planning how to create more courses. This aspect of course creation frees up your time for other business avenues and revenue streams.

You could also add auxiliary components to your course or upgrade options including one-on-one consultations, Skype sessions, bonus training products including mind maps, videos, affiliate offers and more.

High Profit Margin and Multiple Revenue Streams

Depending on the course, people could be selling access for hundreds of dollars to classes, but with full ownership you could have students pay a paltry amount of money on the front end and still make bank by building a good relationship with your students; creating back-end offers and deals plus even more products and services.

No matter what type of class you offer to bring in your initial students having complete access to those people, creates ultimate scalability as well, since you are not limited by how much contact you are allowed with your own students!

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